J Mar
Introduction
Journal of Marketing, 88(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers
—Lukas Maier, Martin Schreier, Christian V. Baccarella, and Kai-Ingo Voigt [] []
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations
—Gizem Ceylan, Kristin Diehl, and Wendy Wood [] []
The Competitive Effects of Online Reviews on Hotel Demand
—Sanghoon Cho, Pelin Pekgün, Ramkumar Janakiraman, and Jian Wang [] []
For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement
—Daniel Villanova and Ted Matherly [] []
Understanding Consumer Self-Design Abandonment: A Dynamic Perspective
—Franziska Krause and Nikolaus Franke [] []
When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
—Zixia Cao, Hui Feng, and Michael A. Wiles [] []
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
—Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla [] []
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
—Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang, and Minxue Huang [] []