J Macromar
Introduction
Journal of Macromarketing, 44(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Theorizing the Costs of Self-Service Technologies and Co-Creation by Design
—Aron Darmody and Detlev Zwick []
Vulnerability of Older Adults in the Context of Food Purchase
—ThaÃssa Velloso Castelo Branco and Solange Alfinito []
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review
—Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, and Nina Reynolds []
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis
—Tony Yan and Michael R. Hyman []
Special Issue: Developing Research Methods and Metrics in Macromarketing
Special Issue Editors: Beatriz DeQuero-Navarro, Christine Domegan, Julie V. Stanton, Ben Wooliscroft
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing
—Julie V. Stanton, Beatriz DeQuero-Navarro, Christine Domegan, and Ben Wooliscroft []
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities
—Shoaib M. Farooq Padela, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft []
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling
—Kerry T. Manis, Seth Cockrell, and Wesley Friske []
Meta-Analysis: Quality of Life and Marketing Systems
—Alexander Krasnikov, Clifford Shultz, Ivan Solovyov, Mehran Haddadi, Natalia Danilina, Daniil Leontyev, and Vladislav Chaltsev []
Special Issue: Firearms and Macromarketing
Special Issue Editor: Terrence H. Witkowski
Firearms Markets, Marketing, and Society
—Terrence H. Witkowski []
Advertising Frames and the Legitimation of the Armed American Woman
—Aimee DinnÃn Huff, Brett C. Burkhardt, and Michelle Barnhart []
Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil
—Benjamin Rosenthal and Massimo Airoldi []
Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising
—Terrence H. Witkowski []
Pedagogy
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension
—Kelley Cours Anderson, Louis J. Zmich, Breanne A. Mertz, and Ashley Hass []
Book Review
Book Review: Capitalism and the Senses by Regina Lee Blaszczyk and David Suisman
—Terrence H. Witkowski