J Con Mar
Introduction
Journal of Consumer Marketing, 41(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Consumer privacy in smartphones: a systematic literature review
—Balakrishnan Unny R., Samik Shome, Amit Shankar, Saroj Kumar Pani []
Do female adolescents respond better to thin or plus-size ad characters?
—Aysen Bakir, Jessica Castonguay, Jeffrey G. Blodgett []
Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions
—Jose Mauro da Costa Hernandez, Annaysa Salvador Muniz Kamiya, Murilo Costa Filho []
Greening the bottom line: a new scale to discern consumer perceptions of a firm’s green orientation
—Edward Ramirez, Gabriel Moreno, John Hadjimarcou []
Promoting access-based consumption practices through fashion renting: evidence from Italy
—Elisabetta Savelli, Barbara Francioni, Ilaria Curina, Marco Cioppi []
Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior
—K.R. Jayasimha, Himanshu Shekhar Srivastava, K. Sivakumar, Manoharan Sivaraman []
How best to advertise low-fit brand extensions: a construal level theory perspective
—Muhammad Rashid Saeed, Richard Lee, Larry Lockshin, Steven Bellman, Song Yang, Justin Cohen []
The effect of online company responses on app review quality
—Qiuli Su, Aidin Namin, Seth Ketron []