J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 9(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Connecting the Plot Points: How Consumers Use and Respond to Narratives
—Anne Hamby and Jennifer Edson Escalas [] []
We Will Rise: How Stories Unite Social Movements
—Melissa G. Bublitz, Samantha N. N. Cross, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman, and Sophia Woodrow [] []
When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections?
—Sydni Fomas Do, Martin Reimann, Alberto López, and Raquel Castaño [] []
Transported through Time: The Narrative Processing of Experiential Purchases
—Iñigo Gallo, Jennifer Edson Escalas, and Sanjay Sood [] []
(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads
—Matthias Glaser, Yung Kyun Choi, and Hans Baumgartner [] []
Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements
—Rebecca Krause-Galoni and Derek D. Rucker [] []
Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage
—Nathanael S. Martin, Noah VanBergen, T. Andrew Poehlman, and Rashmi Adaval [] []
Intimate Transportation: The Persuasive Role of Personal Narratives in Online Reviews
—Ana Valenzuela and Maria Galli [] []
Narrative Agency
—Tom van Laer and Davide C. Orazi [] []