J Adv
Introduction
Journal of Advertising, 53(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior
—Yongwoog Andrew Jeon, Yuhosua Ryoo & Hye Jin Yoon [] []
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions |
—Melanie Hirsch, Marlis Stubenvoll, Alice Binder & Jörg Matthes [] []
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy
—Linxiang Lv & Minxue Huang [] []
What’s in a ‘Happy’ Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
—Annika Abell, Leah Smith & Dipayan Biswas [] [Google Scholar]
Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads
—Laurien Desimpelaere, Liselot Hudders & Dieneke Van de Sompel [] []
Making Ads Stick: Role of Metaphors in Improving Advertising Memory
—Elizabeth Beard, Nicole M. Henninger & Vinod Venkatraman [] []
More than Shapes: The Silhouette Effect in Advertising
—Can Trinh [] []
Literature Review Corner
On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research |
—Ileyha Dagalp & Jonatan Södergren [] []
Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising
—Tyler Milfeld, Daniel J. Flint & Alex R. Zablah [] []