Australasia Mar J
Introduction
Australasian Marketing Journal, 32(1)
POSTING TYPE: TOCs
Editorial
Reimagining How Meaningfulness Can be Reconciled With Marketing
—Liem Viet Ngo and Richard P. Bagozzi [] []
Net Promoter and Revenue Growth: An Examination Across Three Industries
—John G. Dawes [] []
Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics?
—Kumkum Bharti, Fauzia Jabeen, Mohd Sadiq, and Farheen Khan [] []
Event Engagement: Using Event Experiences to Build Brands
—Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen, and Steve Goodman [] []
How Gift Prices Affect Gratitude? Right Gift-Price Effect
—Jooyoung Park, Mengshu Chen, and Jungkeun Kim [] []
How Brand Innovativeness Generates Positive Word of Mouth
—Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo, and Nguyen Phong Nguyen [] []
A Paradox Theory of Social Media Consumption and Child Well-Being
—Sheau-Fen Yap and Weng Marc Lim [] []
Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
—Xuan Truong Du Chau, Thanh Toan Nguyen, Vinh Khiem Tran, Sara Quach, Park Thaichon, Jun Jo, Bay Vo, Quang Dieu Tran, and Quoc Viet Hung Nguyen [] []