Intelligent Automation and Artificial Intelligence in Marketing
Introduction
Special issue of the Journal of Interactive Marketing; Deadline 31 Aug 2024
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Journals
Posted by: Michelle Kritselis
Call for Papers
Journal of Interactive Marketing
Intelligent Automation and Artificial Intelligence in Marketing
The origin of automation and artificial intelligence (AI) dates back to the 1940s, to the emergence of neural networks and the Turing test. Business professionals and researchers have invested in intelligent automation (IA) and AI technologies such as service robots, robotic process automation, generative AI, machine learning, and affective or cognitive computing, to name a few. With recent developments in sensors and smart technologies, and large language models (LLMs) now with enhanced capability to learn and to process information at large scale and emulate human capabilities, the importance of automation is accelerating.
Editorial Timeline
Planned publication date: Mid to late 2025
Online session about the special issue at the Virtual ÂÜÀòÉç¹ÙÍø Winter Conference: February 20, 2024. While presenting or attendance of the conference is not required to submit to the special issue, the special issue editors and guests will be discussing the future of AI and automation to help attract and motivate research contributions in this area. Register for the conference here.
Submission deadline: August 31, 2024
Special Issue Editors
André Bonfrer is Professor of Marketing at Deakin Business School, Deakin University. He has published extensively in various leading journals in marketing on topics related to marketing technology, advertising, and branding, and has served on editorial boards for several leading journals in marketing.
Laszlo Sajtos is Associate Professor, University of Auckland Business School. He researches the impact of emergent technologies on service management. His work is published in top journals including the International Journal of Research in Marketing, Journal of Service Research, Journal of Interactive Marketing, among others.
Jochen Wirtz is Professor of Marketing and Vice Dean of MBA programs, National University of Singapore. His research focuses on services marketing and management and has been published in over 200 academic articles and books, including Services Marketing: People, Technology, Strategy (9th edition) and Essentials of Services Marketing (4th edition).
Erik Hermann is Permanent Affiliate Professor of Marketing, ESCP Business School Berlin. His research focuses on consumer behaviour and psychology as well as the ethical and sociotechnical issues and implications of the development and deployment of artificial intelligence in marketing. His research has led to publications in leading marketing journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business Ethics, and Journal of Advertising.