GMC 2024
Introduction
Global Marketing Conference, Milan, 11-14 Jul 2024; Deadline 10 Mar
POSTING TYPE: Revisits
Posted by: Kyung Hoon Kim
CALL FOR PAPERS
2024 SIMktg-GAMMA JOINT SYMPOSIUM & Special Issue of Italian Journal of Marketing
Submission Deadline: March 10th, 2024
Conference: 2024 Global Marketing Conference at Milan
Organizer: Global Alliance of Marketing & Management Associations
Track: 2024 SIMktg-GAMMA JOINT SYMPOSIUM
Joint Symposium Organizers:
– SIMktg The Italian Marketing Association
– Global Alliance of Marketing & Management Associations
Theme: Innovative Marketing for Fashion
Potential Topics (but are not limited to):
New Marketing approaches, research streams, theoretical frameworks for Fashion; Fashion and Technology with particular attention devoted to Fashion and digitalization processes, Fashion and the Metaverse, Fashion and AI, Fashion and Neuromarketing.
Co-Chairs:
– Raffaele Donvito, University of Florence, Italy
e-mail: raffaele.donvito@unifi.it
– Andrea Moretti, University of Udine, Italy
e-mail: moretti@uniud.it
– Alice Mazzucchelli, University of Milan-Bicocca, Italy
e-mail: alice.mazzucchelli@unimib.it
– Laura Grazzini, University of Florence, Italy
e-mail: laura.grazzini@unifi.it
Date: July 11-14, 2024
Venue: University of Milan, Milan, Italy
Submission Deadline for SIMktg-GAMMA Joint Symposium: March 10th, 2024
Submission System: Through the Submission menu in 2024 Global Fashion Marketing Conference Submission at Milan link:
Submission Guidelines:
– Electronic submission should be sent to the appropriate track chair in the preferred track by the conference submission system. A Word document containing the manuscript should be sent to a proper track chair by our submission system. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically.
– Manuscripts must follow the GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA in the Notice of the 2024 GFMC on the Milan homepage below (). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. We invite Authors to consider the abstract format as the most appropriate manuscript format for this Joint Symposium. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
Sponsoring Journal: The Italian Journal of Marketing will publish a Special Issue with selected papers presented at the 2024 Global Marketing Conference in Milan on AI-driven technology disruption in the global fashion ecosystem. If you want your paper to be considered for possible publication in the Italian Journal of Marketing, then please inform the chairs of the Joint Symposium and tracks and check the CFP here, for topics, instructions, and deadlines: