JAR Authors Showcase
Introduction
Journal of Advertising Research Insights Studio, 13 Feb 2024
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Events
Posted by: Nanette Burns
Journal of Advertising Research News:
Authors Showcase Event hosted by the Advertising Research Foundation
Join the advertising research community at the ARFs Insights Studio virtual event showcasing JAR authors and their recent and forthcoming work. Three papers will be presented, followed by an interactive Q&A led by the ARFs Chief Research Officer, . Attendees are welcome to submit questions in the chat box. to attend on Tuesday, Feb. 13 at 12 pm ET; its free and open to all. (Note: When you register you will be asked to create an ARF account but not required to become a member.)
This Insights Studio, the first of two such events in 2024, will feature the following:
- Musical Manipulation of Visual Scenes in Video, Film and TV Advertisements: A Large-Scale Investigation into the Implicit Effects of Sonic Branding (Authors presenting: and ). Forthcoming in June JAR.
- How do music and audio effects manipulate perceptions of visuals in video, film and TV ads? Learn how audio-visual combinations can be systematically explored across both explicit and implicit modes of participant testing for advertising and brand research.
- (Authors presenting: , will join the Q&A).
- Autonomous sensory meridian response (ASMR) influencers who are highly visible and/or terrific at building emotional connections can make great partners for brands. Plus: eight ASMR genres that brand managers can use to determine effective collaborations.
- (Authors presenting: , ).
- Does brand activismtaking a stand on a sociopolitical issueinfluence attitudes and purchase intentions, and if so, how? This work identifies a credibility gap between established activist brands and brands who are moving into the activist space.