J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 18(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Special issue: Artificial intelligence application and future research directions in interactive marketing
Guest editors: Andy Hao, Hongfei Liu
Guest editorial
Artificial intelligence application and future research directions in interactive marketing
—Andy Hao, Hongfei Liu []
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
—Tseng-Lung Huang, Henry F.L. Chung []
Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
—Werner H. Kunz, Jochen Wirtz []
The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
—Gang Li, Zhihuang Zhao, Lan Li, Yuanbo Li, Mengjiao Zhu, Yongxin Jiao []
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
—James W. Peltier, Andrew J. Dahl, John A. Schibrowsky []
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
—Ying Qu, Eunsoo Baek []
Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformations
—Eric L. Swan, James W. Peltier, Andrew J. Dahl []
The role of cuteness on consumer attachment to artificial intelligence agents
—Alexis Yim, Annie Peng Cui, Michael Walsh []
Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues
—Jiaji Zhu, Yushi Jiang, Yedi Wang, Qiang Yang, Wei Li []