J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 36(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement
—Nikhita Tuli, Harish Kumar, Ritu Srivastava & Parul Gupta [] []
The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food
—Gurmeet Kaur Matharu, Tania von der Heidt, Golam Sorwar & Achchuthan Sivapalan [] []
A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation
—Sunil Dutt Trivedi, Archit Vinod Tapar & Pranav Dharmani [] []
Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project |
—Alireza Nazarian, Mohammadjavad Shabankareh, Alireza Ranjbaran, Narges Sadeghilar & Peter Atkinson [] []
Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study
—Subarna Nandy, Neena Sondhi & Himanshu Joshi [] []
Book Review
Advanced introduction to the experience economy. Jon Sundbo, Cheltenham, UK: Edward Elgar Publishing 2021. 176 pp. ISBN 978-1 83910 385 8. List price: $20.76 Paperback
—Abhijit Roy []