Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(2)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Alexa, it is creeping over me Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
—Yupeng Mou, Xiangxue Meng []
Effect of visual crowding in packaging on consumers’ buying intention
—Zhifen Xu [Google Scholar]
Flatness promotes modernity: logo flatness and consumers’ perception of brand image
—Luluo Peng, Yuting Wei, Xiaodan Zhang, Danping Wang [Google Scholar]
Re-examining the showrooming phenomenon: the moderating role of consumers’ maximizing tendency
—Jung-Kuei Hsieh, Sushant Kumar, Ning-Yu Ko [Google Scholar]
Influence of social media influencer authenticity on their followers’ perceptions of credibility and their positive word-of-mouth
—Edward Shih-Tse Wang, Yu-Jou Weng [Google Scholar]
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
—Jiseon Ahn []
The roles of social media and mutual relationships between travel attitudes and brand equity
—Yung-Chuan Huang []
Resilience strategies to mitigate extreme disruptions in sustainable tourism supply chain
—Md Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Shanta Banik, Fazlul K. Rabbanee, Mohammed Quaddus, Mohammed Alamgir []
Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments
—Trihadi Pudiawan Erhan, Sebastiaan van Doorn, Arnold Japutra, Irwan Adi Ekaputra []
Regions as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
—Argho Bandyopadhyay, John Hall, Ho Yin Wong, Larry Lockshin, Yunen Zhang, Park Thaichon []
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
—Xueting Zhang, Younggeun Park, Jaejin Park []
The impact of normative appeals and affective priming on public service announcements (PSAs) a moderating role of self-construals
—Jia Ding, Ming Ying, Guangzhi Chu []
Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model
—Ruohong Hao, Xiaobei Liang, Hu Meng []