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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Conferences

Posted by: Charles Wang

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Symposium and Workshop of Interactive Marketing

Call for Papers or Working Papers/Abstract
June 22-June 26 Tongren University, Guizhou, China

Submission Deadline: April 30, 2024

The first Symposium and Workshop of Interactive Marketing, co-organized by Journal of Research in Interactive Marketing and Tongren University will be held June 22-26, at Tongren City, Guizhou, China

Symposium Co-chairs

• Professor Cheng Lu Wang, University of New Haven, Editor-in-Chief Journal of Research in Interactive Marketing
• Professor Jian Yang, Vice President, Tongren University
• Professor Wenyong Tian, Associate Dean, School of Economics and Management, Tongren University
• Professor Yajun Zhang, School of Business Administration, Guizhou University of Finance and Economics
• Associate Professor Liying Zhou, School of Business Administration, Guizhou University of Finance and Economics
• Professor Liangyan Wang, Shanghai Jiaotong University, Vice President, Chinese Marketing Association of Universities

Supporting Journals:

• Journal of Research in Interactive Marketing (SSCI Q1)1,
• Asia Pacific Journal of Marketing & Logistics (SSCI Q3)1

Note 1: High quality paper will be considered for fast-track review process, following the standard submission and reviewing procure through journals¡¯ official submission system£©

• Behavioral Sciences (SSCI Q2)2
• Journal of Theoretical and Applied Electronic Commerce Research (SSCI Q2)2
• Administrative Sciences (ESCI Q2)2

Note 2: There is a special topic from MDPI, with a theme of ¡°Consumer Psychology and Business Application.¡± Authors can submit manuscript to either one of these three participating journals depending on the fit to the journal. Attendance of conference is not required to submit the paper, however, all submissions much meet the topic area (consumer psychology and business application). More detail can be found at the special topic link at: https://www.mdpi.com/topics/90N274WW42

Keynote speaker:

• Professor Ian Phau, John Curtin Distinguished Professor, Curtin University, Australia, Editor-in-Chief, Asia Pacific Journal of Marketing & Logistics
• Professor Cheng Lu Wang, Editor-in-Chief, Journal of Research in Interactive Marketing

Symposium Themes

1. Explore emerging trends and research topics in interactive marketing

2. Disseminate and exchange research outcomes through presentations and discussions

3. Enable authors and participants to share and receive feedback on papers or working papers, enhancing manuscript quality and publishability in JRIM and other SSCI journals

4. Apply contemporary interactive marketing theories and new knowledge to real-world business practices

5. Establish a platform for scholars, teachers, and graduate students interested in interactive marketing research and education

Objectives

Interactive marketing is the bi-directional value creation and exchange process through active customer connection, engagement and interaction (Wang, 2021). Interactive marketing emerged at the beginning of the digital age with the wide application of internet and e-commerce around three-decades ago and it becomes a new normal in marketing thanks to the advancement of artificial intelligence, platform revolution and social media (Wang, 2023).

The aim of this symposium and workshop is to provide an interactive platform for scholars to present research papers/working papers and gain constructive feedback from peer participants for further improvement. The participants will include JRIM editors and editorial board members, authors, reviewers and scholars intending to submit their manuscripts. Considering the multidisciplinary nature, we welcome participants from all related academic realms, including management, information system, Big Data, Artificial Intelligence, psychology, sociology, tourism, and other social science filed.

Submission Guideline and Agenda

The submission and agenda include following categories (participants may choose any of category for submission:

1. Full paper presentation to hear comments from discussants and peer participants (the best papers are invited to submit to the JRIM for fast track review or recommend to other SSCI journals through formal submission procedure

2. Working paper (incomplete paper) presentation to gain feedback for further improvement

3. Research idea incubation and development: Abstracts or synopses with innovative and insightful ideas are welcome and encouraged to submit and to share for development into a high quality paper through brainstorming

4. Research paper publication tips: Productive JRIM authors and JRIM editorial board members share publication experience and tips

5. Learning experience for any participants who do not submit paper but are interested in interactive marketing research and education

6. Visiting local businesses and gaining first-hand experience in interactive marketing practices

Submission

Please submit your papers to the dedicated conference email address (trintmkt2024@163.com). The email should include the names, affiliations, phone numbers, and email addresses of all authors. Use the subject line “SWIM + [Your Name]”.

All submissions (or participating intention) should be submitted by (not later than) April 30, 2024.

This symposium/workshop would be a medium-sized conference. Due to the limited capacity, we will no longer accept new participants after the deadline or when the participant number reaches to the maximum cap. Therefore, early submission is strongly encouraged to reserve a seat.

For detailed information regarding submission, registration and payment, please contact the Secretariat of the Symposium Organizing Committee.

Contact information:

1¡¢For scholars from China: Professor Bai, at jgybb@gztrc.edu.cn£¬ phone: 0856-8121131

2¡¢For overseas scholars: Profefssor Zhou, zly.scu@gmail.com£¬Phone: +86 13266584673

Registration deadline and fees

Registration fee (early bird) is £¤1800 (or $250 for overseas scholars£©and £¤1200 (or $150 for overseas graduate students)

The on-site registration is available with £¤2200 (or $300) and £¤1600 (or $200) for graduate students.

Details regarding the payment methods will be communicated via the official conference website and email. Please stay updated.

References:

Given the theme of the symposium/workshop is on interactive marketing, please read the following references, which outline the content of the interactive marketing realm:

Wang, C. L. (2021), New frontiers and future directions in interactive marketing: Inaugural Editorial, Journal of Research in Interactive Marketing, 15 (1), 1-9.

Wang, C. L. (2023), Interactive Marketing is the New Normal. In Wang, C.L. (ed.), The Palgrave Handbook of Interactive Marketing, Springer-Nature International Publishing. pp. 1-12.

ÂÜÀòÉç¹ÙÍøt the Tongren City, Guizhou Province, China

Tongren (Í­ÈÊ T¨®ngr¨¦n) is a prefecture-level city in the northeast of Guizhou Province. Tongren is a multi-ethnic area. There are many famous scenic spots in Tongren, such as Fanjing Mountain, Shiqian Hot Spring, Daming Border Town, Miaowang City, Jiulong Cave and Zhou Yiqun’s former residence.

Tongren has 2 national nature reserves, 3 national scenic spots, 9 provincial scenic spots, 1 national mine park, and 1 national karst geopark. Shanghai-Kunming Railway, Shanghai-Kunming Expressway, Hangrui Expressway, Tongda Expressway, and Sijian Expressway pass through it.

Transportation:

Tongren University is a mere 15 kilometers away from Tongren Fenghuang Airport, with an estimated taxi fare of RMB 40. The airport provides direct flights to 18 major cities nationwide, ranging from Beijing in the north to Haikou in the south, ensuring both regional and national aerial connectivity.