J Relationship Mar
Introduction
Journal of Relationship Marketing, 23(1)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model
—Kian Yeik Koay, Chee Wei Cheah & Jia Ying Yap [] []
Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory
—Bayu Sutikno, Widya Paramita, Rokhima Rostiani, Sari Winahjoe & Naila Zulfa [] []
Exchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation
—Hui Jiang, Kaichao Wang, Jiahui Bian, Yuangao Chen, Shuiqing Yang, Shasha Zhou & Gang Li [] []