J Mar Comm
Introduction
Journal of Marketing Communications, 30(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
—Shu-Chuan Chu, Tao Deng & Juan Mundel [] []
Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements
—Daneshwar Sharma & Rahul Meena [] []
My good old days versus those good old days: moderating effects of power distance belief and product social visibility
—Bing Shi, Junjie Wang, Jiaming Shi, Chunyu Tan & Tingyun Hu [] []
Multicultural advertising: Impact of consumers need to belong and brand use on self-brand connection and communal-brand connection
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel ngel Z繳簽iga [] []
Inclusive advertising through the soundtrack: Insights from people with tinnitus
—Manuel Palencia-Lefler [] []
How legitimate are corporate social advocacy campaigns? An examination of the role of legitimacy in stakeholder perceptions of CSA
—Xiaochen Angela Zhang & Jonathan Borden [] []