J Global Mar
Introduction
Journal of Global Marketing, 37(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Social Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities
—Aijaz Ahmad Khaki & Tawseeq Ali Khan [] []
Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity
—Tamgid Ahmed Chowdhury, Shahneela Naheed & Sherina Idrish [] []
Impact of Servant Leadership and Narcissism on Firm Performance: A Comparative Analysis of U.S. and Chinese International Strategic Distribution Channel Alliances
—Mark Somers, Rajiv Mehta, Yuchao Ma, Rolph Anderson, Takao Ito, Tsutomu Ito, Jolanta Mazur, Bill Rapp & Jose Casal [] []
Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development
—Jase R. Ramsey, Melanie P. Lorenz, Douglas Roy & Plinio Monteiro [] []