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Introduction

Journal of Business & Industrial Marketing, 39(1)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Special issue: Reconceptualizing marketing in today’s global environment

Guest editors: Lucy Mathews

Stages of the international industrial sales process
Brian N. Rutherford, Ryan L. Matthews []

Reconceptualizing marketing: an assessment of the marketing system in an emerging economy
Jie Gao Fowler, Amy Watson, Sandipan Sen, Nilanjana Sinha []

The role of grit, engagement and exhaustion in salesperson productive procrastination
Diane Edmondson, Lucy Matthews, Cheryl Ward []

Ring the alarm: modifications to higher education negatively impacting full-time faculty
James Robert Blair, Lisa Jones, Marie Manning, Joanne McGlown, Curtis Streetman, Carolin Walz []

B2C multi- to single-channel: the effect of removing a consumer channel preference on consumer retailer and channel choice
Cheryl-lyn Ngoh, Hillary N. Mellema []

Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mokhalles Mohammad Mehdi, Arshan Kler, Lubna Nafees []

Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism
Ania Izabela Rynarzewska, Stephen LeMay, Dave McMahon []

Resonating with the consumer desires behind the screen – consumer-centric tourism advertising and new technology applications
Yu (Viviane) Chen []