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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale
—Balgopal Singh []

The impact of age stereotype threats on older consumers’ intention to buy masstige brand products
—Hyeyoon Bae, Sang Hyun Jo [Google Scholar]

Exploring masstige brands’ antecedents and outcomes
—Paula Rodrigues, Ana Sousa, Marc Fetscherin, Ana Pinto Borges [Google Scholar]

Masstige scale: An alternative to measure brand equity
—Subburaj Alagarsamy, Sangeeta Mehrolia, Justin Paul []

Masstige marketing: Addressing short‐term and long‐term happiness
—Burhanudin Burhanudin []

Masstige as a mediator of the relationship between a typical user’s image and brand preference
—Magdalena Kolańska-Stronka, Paweł Krasa [Google Scholar]

Masstige consumption, brand happiness, and brand advocacy: A service perspective
—Sonal Purohit, Vibha Arora, Karan Nilesh Radia []

Service failure and service recovery: A hybrid review and research agenda
—Taiba Musadiq Sahaf, Asif Iqbal Fazili []

Consumer behavior research in the 21st century: Clusters, themes, and future research agenda
—Zhenzhong Ma, Guangrui Guo, Lei Jing []

Digital consumer engagement in a social network: A literature review applying TCCM framework
—Winee Saikia, Abhigyan Bhattacharjee []

Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior
—Ashley Stadler Blank, Katherine E. Loveland, Andong Cheng, Scott Beck, Austin Rundus []

Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
—Magdalena Kolańska-Stronka, Balgopal Singh []

Content marketing research: A review and research agenda
—Jitpisut Bubphapant, Amélia Brandão []

Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
—Fateh Mohd Khan, Mohammad Anas, S. M. Fatah Uddin []

Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain
—Nidhi Singh, Juan Miguel Alcántara-Pilar, Francisco J. Liébana-Cabanillas, Vanja Pavluković []

Customer relational benefit: A second‐order meta‐analysis and an alternative framework
—Valter Afonso Vieira, Clécio Falcão Araujo, Marcos Inácio Severo de Almeida []

How does social density influence consumer subjective well‐being under high environmental uncertainty?
—Linwan Wu, Chi Zhang []

A digital cohort analysis of consumers’ mobile banking app experience
—Neeru Sharma [Google Scholar]

Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent
—José A. Flecha Ortiz, María Santos Corrada, Stephanie Perez, Virgin Dones, Luis H. Rodriguez []

Consumer well‐being – A systematic literature review and research agenda using TCCM framework
—Priya Bhardwaj, Arti D. Kalro []

The interplay of app characteristics and smartphone addiction in mobile shopping behaviour
—Jana Prodanova, Prasanta Kr. Chopdar []

The dynamics of value co‐creation behavior: A systematic review and future research agenda
—Shanu Jain, Kavita Sharma, Sarita Devi []

Generation Z’s perceptions of a good life beyond consumerism: Insights from the United States and Finland
—Miia Grénman, Ulla Hakala, Barbara Mueller, Outi Uusitalo [Google Scholar]

Tourist personality, value co‐creation, and emotional well‐being
—Abdullah Uslu, Petek Tosun []

Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda
—Arun Sharma, Manisha Sharma []

Mapping sustainability practices in the healthcare sector: A systematic literature review and future research agenda
—Nazish Rahat, Shalini Sahni, Saboohi Nasim []

The silent diversion of knowledge: Examining inequality of financial knowledge
—Sunwoo T. Lee, Youngwon Nam []

Cultural factors and low‐salt consumption: A mixed methods approach
—Gervaise Debucquet, Cindy Lombart, Doina Crucean, Alain Le-Bail, Patricia Le-Bail []

Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)
—Gourab De, Neena Sondhi, Ayona Bhattacharjee, Himanshu Joshi []

Consumers’ behavioral intention toward online shopping in the post‐COVID‐19 period
—Sabiha Khatoon, Imran Anwar, Mushahid Ali Shamsi, Asiya Chaudhary [Google Scholar]

Financial stressors and alternative financial service use: Extending the ABC‐X model of family stress
—Lu Fan, Leslie E. Green, Narang Park []

Two decades of mobile payment research: A systematic review using the TCCM approach
—Chandan Kumar Behera, Rajeev Kumra []

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda
—Diksha Singh, Vidushi Pandey []

Masstige buyers: Profile, perceived luxury values and purchase intentions
—Nermain Al-Issa, Piotr Kwiatek, Nathalie Dens []

The role of emotions in food consumption choice: Systematic review and directions for future studies
—Leila Khoshghadam, Reza Rajabi []

Older adult consumers and local competition in the healthcare service
—Jeeyeon Kim, Wooyong Jo, Alex Jiyoung Kim, Jeonghye Choi []