Prosocial Advertising
Introduction
A Journal of Advertising Research Webinar, 1 Feb 2024
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News
Posted by: Nanette Burns
Journal of Advertising Research Webinar
Prosocial Advertising Messages Special Issue Preview
The JAR is thrilled to announce its first webinar of 2024 previewing articles from the Prosocial Advertising Messages Special Issue on February 1st at 12 pm ET. Register for the chance to watch Special Issue Editor get behind the research with the authors, whose work is the fruit of her 2022 call for papers on Prosocial Advertising Messages. With Editor-in-Chief as co-host, the lineup provides a snapshot of the robust body of new research spanning several issues of JAR:
- (SAHMRI) and (Flinders University): “How Message Framing and Visual Cues Drive Health-Related Advertising Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs.â€
- (KEDGE Business School Marseille-Luminy) “How Fusion Metaphors in Health Campaigns Influence Consumer Attitudes: Tasty but Unhealthy, Healthy but Not Tasty Duality Considerations in Health Messaging.â€
- (University of Tennessee Knoxville) “Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip vs. Many Is More Effective for Nongreen Consumers.â€
- (University of Texas at Austin) – “Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising: Will the Match Lead to Persuasive Outcomes by Consumers?â€
This webinar is free and open to everyone.