Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 28(1)
POSTING TYPE: TOCs
Does banner advertising still capture attention? An eye-tracking study
—Aline Simonetti, Enrique Bigne []
Mindfulness and banking customers’ quality of life
—Burhanudin Burhanudin []
Identifying and categorizing influencers on Instagram with eye tracker
—Michaela Jánská, Marta Žambochová, Zuzana Vacurová []
How did sustainable Spanish and Italian brands communicate COVID-19 on social media?
—Carmen Zarco, Alberto Robles, Javier Valls-Prieto, Oscar Cordon []
Parasocial relationships and social media interactions: building brand credibility and loyalty
—Jean Paolo Gomez Lacap, Mary Rose Maharlika Cruz, Antonino Jose Bayson, Richard Molano, John Gilbert Garcia []
Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector
—Suha Fouad Salem, Alshaimaa Bahgat Alanadoly []