Services Mar Quart
Introduction
Services Marketing Quarterly, 45(1)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Service Agent Driven Co-Created Caring in Chat-Based Customer Service Encounters |
—Johanna Heinonen & Erose Sthapit [] []
A Framework to Improve the Digital Customer Experience in Complex Services
—Omnia Kandil, Laurence Dessart, Willem Standaert & Maarten Bosma [] []
Assessing the Role of Consumer Experience, Engagement, and Satisfaction in Healthcare Services: A Two-Stage Reflective-Formative Measurement Using PLS-SEM
—Shubham Senapati & Rajeev Kumar Panda [] []
How Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry
—Raquel Soares, Juan Liu, Tingting (Christina) Zhang, Can Lu & Yunying (Susan) Zhong [] []
Consumer Gratifications for Gamified e-Services
—Vincent Cicchirillo [] []
Mobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout
—Rongyu Li & Yiran Liu [] []