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Mar Sci

Introduction

Marketing Science, 43(1)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
Nils Wlömert, Dominik Papies, Michel Clement, and Martin Spann [] []

Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTubeâ€
Rebecca Tushnet []

Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTubeâ€
Nils Wlömert, Dominik Papies, Michel Clement, and Martin Spann

Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis
O. Cem Ozturk, Cheng He, and Pradeep K. Chintagunta [] []

Intermediaries in the Online Advertising Market
Anna D’Annunzio and Antonio Russo [] []

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
J. Jason Bell, Christian Pescher, Gerard J. Tellis, and Johann Füller [] []

Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment
Jeffrey D. Shulman and Zheyin (Jane) Gu [] []

Welfare Effects of Personalized Rankings
Robert Donnelly, Ayush Kanodia, and Ilya Morozov [] []

Manufacturer–Retailer Relationships and the Distribution of New Products
Bowen Luo [] []

Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
Yael Karlinsky-Shichor and Oded Netzer [] []

Endogenous Consumption and Metered Paywalls
Chutian Wang, Bo Zhou, and Yogesh V. Joshi [] []

Rebates Offered by a Multiproduct Firm
Samir Mamadehussene [] []

History and Country-of-Origin Effects
Nan Chen and Zemin (Zachary) Zhong [] []

The Power of Commitment in Group Search
Xinyu Cao and Yuting Zhu [] []

Commentary on “Dynamic Incentives in Sales Force Compensationâ€
Xiangyin Kong, Qi Cheng, and Yimin Yu []

Rejoinder: Dynamic Incentives in Sales Force Compensation
Olivier Rubel and Ashutosh Prasad []