J Mar Man
Introduction
Journal of Marketing Management, 40(1/2)
POSTING TYPE: TOCs
Exploring social media influencers’ moral dilemmas through role theory |
—Nina Grgurić ÄŒop, Barbara Culiberg & Ivana First Komen [] []
Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography |
—Saima Husain, Mike Molesworth & Georgiana Grigore [] []
Understanding approaches to social partnerships – investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study |
—Daniel Rayne, Simon Pervan, Heath McDonald & Civilai Leckie [] []
The paradox of challenging and reinforcing stereotypes in women’s sport sponsor communication |
—Julie Napoli, Montana Nicholls & Robyn Ouschan [] []
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations
—Thomas Leclercq, Etienne Denis & Steven Hoornaert [] []
Exploring the interplay between frontline employees’ humour styles in service encounters
—Eduardo Oliveira [] []
Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective
—Lin Liu, Yang Li, Hefu Liu & Zhengzhi Guan [] []