J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 34(1)
POSTING TYPE: TOCs
Editorial
An introduction to the The role of inclusion, diversity, equity, & access (IDEA) in todays global marketing environment special issue
—Ania Izabela Rynarzewska, John F. (Jeff) Tanner & Diane R. Edmondson [] []
Articles
Being inclusive means being accessible: Problems with digital media for visually impaired consumers
—Mary Anne Raymond, Hillary Ruth Smith & Les Carlson [] []
From racialized brands to authentic brands: Dynamic conceptual blending
—Esi A. Elliot, Carmina Cavazos & Ai Ming Chow [] []
The effect of equity initiatives by gendered brands
—Dolph F. Nelson, Laura Boman & Ganga S. Urumutta Hewage [] []
Lets not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales
—Robert D. Evans, Jr, I. Karabas, Y. Andonova & L. Nochebuena-Evans [] []
Antecedents and consequences of the disability stigma for frontline employees: A qualitative study
—Landon M. McFarland & Joanne M. Tran [] []
Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices
—Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms & Eliza Hetrick [] []
A micro-level perspective to fostering IDEAs in the classroom and beyond
—Somjit Barat [] []