J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 15(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Fashion and the metaverse: Implications for consumers and firms
—Raffaele Donvito, Diletta Acuti & Sanga Song [] []
‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds
—Alice Venturini & Martina Columbano [] []
Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
—Jinsu Park & Naeun (Lauren) Kim [] []
Innovative value propositions in the fashion metaverse
—Stefano Paolo Russo, Cristina Mele & Tiziana Russo Spena [] []
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
—Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva & Faheem Uddin Syed [] []
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
—Gabriele Murtas, Giuseppe Pedeliento & Federico Mangiò [] []
Fashion marketing in the metaverse
—Emmanuel Mogaji, Yogesh K. Dwivedi & Ramakrishnan Raman [] []
Metaverse and the fashion industry: A systematic literature review
—Giorgia Profumo, Ginevra Testa, Milena Viassone & Kamel Ben Youssef [] []
The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda |
—Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman & Marta Blazquez Cano [] []