J Con Res
Introduction
Journal of Consumer Research, 50(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Intel Inside: The Linguistic Properties of Effective Slogans
—Brady T Hodges, Zachary Estes, Caleb Warren []
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
—Perrine Desmichel, Derek D Rucker []
When Connection Turns to Anger: How ConsumerBrand Relationship and Crisis Type Moderate Language on Social Media
—Buffy Mosley, David A Schweidel, Kunpeng Zhang []
Want versus Need: How Linguistic Framing Influences Responses to Crowdfunding Appeals
—Lei Su, Jaideep Sengupta, Yiwei Li, Fangyuan Chen []
The One-Away Effect: The Pursuit of Mere Completion
—Bowen Ruan, Evan Polman, Robin J Tanner []
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference
—Angela Gracia B Cruz, Yuri Seo, Daiane Scaraboto []
Consumer-Driven Memorialization
—Stephanie Anderson, Kathy Hamilton []
Morality Appraisals in Consumer Responsibilization
—Michelle Barnhart, Aimee Dinn穩n Huff, Inara Scott []
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants
—Zuzana Chytkova, Dannie Kjeldgaard []
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis
—Sunaina R Velagaleti, Amber M Epp []