J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 52(1)
POSTING TYPE: TOCs
Uncertainty marketing tactics: An overview and a unifying framework
—Aleksandra Kovacheva, Hristina Nikolova []
Access-based customer journeys
—Lez Trujillo-Torres, Eda Anlamlier, Laetitia Mimoun, Lagnajita Chatterjee, Delphine Dion []
Brand loyalty in the face of stockouts
—Uzma Khan, Alexander DePaoli []
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
—Li Yan, Hean Tat Keh, Kyle B. Murray []
Do consumers benefit from national-brand listings by hard discounters?
—Inge Geyskens, Barbara Deleersnyder, Marnik G. Dekimpe, Didi Lin []
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
—Tobias Maiberger, David Schindler, Nicole Koschate-Fischer []
Immunizing customers against negative brand-related information
—Omar Merlo, Andreas B. Eisingerich, Wayne D. Hoyer []
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
—Stella Yiyan Li, Antje R. H. Graul, John Jianjun Zhu []
Personalized email marketing in loyalty programs: The role of multidimensional construal levels
—Junzhou Zhang, Yuping Liu-Thompkins []
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
—Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke, Felix Lehmkuhle, Murali Mantrala []
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics
—Marleen Hermans, Néomie Raassens, Kathleen Cleeren []