Intl J Sport Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 25(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Sport team identification: a social identity perspective comparing local and distant fans
—Petri Lintum瓣ki, Oliver Koll []
Service quality, satisfaction and behavioural intentions in sport child camps: participants and parents’ perspectives
—Marisa Sousa, Celina Gon癟alves, Rui Biscaia, Maria Jos矇 Carvalho [Google Scholar]
Esports fan identity toward sponsorsponsee relationship: an understanding of the role-based identity
—Andr矇 Calapez, Tiago Ribeiro, Victor Almeida, Vera Pedragosa []
The why behind generation Y amateur gamers’ ongoing eSports gameplay intentions
—Woulan Hattingh, Liandi Van den Berg, Ayesha Bevan-Dye [Google Scholar]
Why do fans go to football games? A discrete choice analysis of ticket buyers’ preferences
—Mario Becerra, Matteo Balliauw, Peter Goos, Bruno De Borger, Benjamin Huyghe, Thomas Truyts [Google Scholar]
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
—Sarah Mischler, Lilian Pichot []
A cross-country comparison of Malaysia, Thailand and Indonesia golf tourism experience: a perceptual experience of Malaysian golfers
—Ahmad Johanif Mohd Ali, Mohd Salehuddin Mohd Zahari, Muhammad A’rif Aizat Bashir, Mohd Hafiz Hanafiah []
Transcendence beyond sport: examining the dynamic power of sport human brand on national pride
—Susmit S. Gulavani, James Du, Jeffrey D. James []
Online posting intention: do the social communication and brand equity of esports matter?
—Xi Wang, Xinyi You, Yulan Xu, Jie Zheng []
Effectiveness of sponsorship type, sport team identification, team support and congruence
—Sardar Mohammadi, Mojtaba Ghasemi Siani, Manuel Alonso Dos Santos []