JMR Updates – Jan 2024
Introduction
How I Wrote This and more updates from the Journal of Marketing Research
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – January 2024
“How I Wrote This” Episode 6: From Friends to Coauthors with Kaitlin Woolley and Peggy Liu
In , JMR Coeditor talks with , Associate Professor of Marketing at the Cornell SC Johnson College of Business, and , Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration at the University of Pittsburgh Katz Graduate School of Business about how they, along with co-author , developed the idea for their 2023 paper, . As the title implies, this intriguing article explains why consumers perceive high-tech products to be higher quality when made from large companies and the opposite for low-tech products. The article took shape from a slightly different idea that was just one of three ideas these friends turned co-authors were exploring out of a motivation to find a project to work on together. Drawing upon each author’s strengths and speedy turnaround time, they went from idea nugget to published article in seemingly record time.
Listen on , , or wherever you get your podcasts. Follow the podcast on Twitter () or visit the .
Leveraging Opportunities and Managing Risks in Marketing Research
In a new , Editor in Chief talks about opportunities and challenges in academic marketing research today. We have access to more customer level data than ever before, an array of powerful new tools like large language models, and a global community of researchers, giving us great opportunities to advance knowledge. Yet, as an academic field, we also face risks that reduce our credibility, such as divisions of our field into specialized silos of expertise, gaps between theory and practice, and more retractions of published papers than ever before. Hamilton argues that marketing, as a field, and JMR, as a journal, are well-positioned to leverage these opportunities and manage these risks.
Research Transparency Session at the Winter 蹤獲扦夥厙 Conference
Looking for more guidance in preparing your data and methodological materials to comply with ? Join us for the Research Transparency Session at the (9:30am on Sat., Feb 24), co-hosted with the Journal of Marketings editorial team. During the session, well walk through and the submission and review process. (Later this spring, well be offering additional sessions in a virtual format.)