IJRM News
Introduction
Incoming International Journal of Research in Marketing Editor-in-Chief Koen Pauwels has selected Sharon Ng, Eric Arnould, and Stefan Wuyts as Co-Editors
POSTING TYPE: Journal News
Posted by: Cecilia Nalagon
IJRM Co-Editors
As incoming editor-in-chief of IJRM, Koen Pauwels has selected Sharon Ng, Eric Arnould, and Stefan Wuyts as co-editors. The new editors are working closely with Martin Schreier, the current editor-in-chief, and his current team to arrange a smooth transition, and will begin handling new papers as of August 1, 2024. They will make decisions on all submissions (new and revisions) starting October 1, 2024.
Koen Pauwels is the Associate Dean of Research and Distinguished Professor at Northeastern University and founding General Director of its Digital, Analytics, Technology and Automation (DATA) Initiative. Koen’s European positions include Adjunct Professor at BI Norwegian Business School, and Visiting Professor at Vrije Universiteit Amsterdam. For 4.5 years, he was Principal Research Scientist at Amazon Ads, with brand building and budget allocation recommendations reaching hundreds of thousands of advertisers. Koen received his Ph.D. from UCLA, where he was chosen Top 100 Inspirational Alumnus. After getting tenure at the Tuck School of Business at Dartmouth, he helped build the startup Ozyegin University in Istanbul. Named a worldwide top 2% scientist, and ‘The Best Marketing Academic on the Planet’, Koen published over 100 articles on marketing effectiveness. This research was awarded by managers (Google, WPP and Syntec), academics (O’Dell, Davidson, and Varadarajan) and both (Gary Lilien ISMS-MSI-EMAC Practice Prize). Koen is the incoming editor-in-chief of the International Journal of Research in Marketing, and Associate Editor for the Journal of Marketing, the Journal of Consumer Research, and the Journal of Interactive Marketing. His books include ‘Modeling Markets’ and ‘Advanced Methods for Modeling Markets’ for analysts, and ‘Break the Wall: Why and How to Democratize Digital in Your Business’, and ‘It’s Not the Size of the Data – It’s How You Use It: Smarter Marketing with Analytics and Dashboards` for managers.
Sharon Ng is a Professor at Nanyang Technological University, Singapore. She is Head of the Marketing Division at Nanyang Business School and Director of the Nanyang Centre for Marketing and Technology. She holds a Ph.D. from the University of Minnesota (USA). She has published in top marketing journals such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Consumer Psychology. Her work focuses on understanding cross-cultural differences in consumer and brand perceptions. In recent years, she has also begun to explore the intersection of technology and brands. She was named an MSI Young Scholar in 2009 and was co-editor of the Handbook of Culture and Consumer Behavior published by Oxford Press. Sharon co-chaired the Society of Consumer Psychology Boutique Conference on “The Global Consumer” held at NTU in 2022 and the conference on ‘Consumer Psychology of Brands’ to be held in Leeds in 2024. Sharon is currently an Area Editor for the International Journal of Research in Marketing and sits on the editorial boards of the Journal of Consumer Research and the Journal of Marketing Research. In recognition of her service, she was awarded the Outstanding Associate Editor Award from IJRM and the Outstanding Reviewer Award from JCR.
Eric Arnould is an Emeritus Professor at Aalto University Business School, Helsinki, Finland. He has pursued a career in applied social science since graduating from Bard College in 1973. He earned a PhD in anthropology from the University of Arizona in 1982. From 1977 until 1990 he worked extensively as an applied anthropologist, primarily in francophone West Africa, on development projects associated with agriculture, natural resources, and market systems. A global nomad, he has been on university faculty in four European countries and several US states. He served as PETSMART Chair of Consumer Marketing at the University of Arizona and Distinguished Professor of Marketing & Sustainable Business at the University of Wyoming. He briefly held a Chair in the Danish Institute for Advanced Studies (DIAS) at the University of Southern Denmark. Aalto University awarded him an honorary doctorate in 2016. SDU also awarded him an honorary doctorate in 2020 that recognized his scholarly work in codifying consumer culture theory and bringing ethnographic work into academic marketing research. With Melanie Wallendorf, he initiated the Qualitative Data Analysis roundtable, now an annual feature of the Consumer Culture Theory Consortium conference. With Linda Price and George Zinkhan, he co-authored two editions of a textbook, Consumers, for McGraw-Hill. He has co-edited a second edition of Consumer Culture Theory for Sage Publications. Eric’s research on consumer culture, cultural marketing strategy, services marketing, sustainability, and marketing and development appears in over 100 articles and chapters in major social science and managerial periodicals and books. He was an Associate Editor at the Journal of Consumer Research for ten years and served in this role at the Journal of Retailing and the International Journal of Research in Marketing.
Stefan Wuyts is a Professor of Marketing and Director of the Institute for the Study of Business Markets (ISBM) at Penn State. His doctoral dissertation (Erasmus University Rotterdam, 2003) was awarded the KVS-Medal from the Royal Netherlands Economic Association. In 2007, he was named MSI Young Scholar. After getting tenure at Tilburg University, Stefan joined Koç University (Turkey), where he also served as Director of the Graduate School of Business. Stefan has chaired the Marketing Strategy beginners’ track at the EMAC Doctoral Colloquium for over ten years. As ISBM Director, he works to connect B2B marketing academia and practice and support doctoral students and young scholars studying business markets. His research interests include inter-organizational relationships (platforms, ecosystems, networks), mechanisms to fight market inefficiencies, the marketing-technology interface, and sustainability in business markets. He co-authored/co-edited Social Networks and Marketing (MSI, 2007), The Connected Customer (Routledge, 2010), and the Handbook of Business-to-Business Marketing (Elgar, 2022). His research was published in the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Operations Management. Stefan is an Associate Editor at JM, JAMS, and IJRM and has received several Outstanding Reviewer and Area Editor Awards.
Michael Haenlein
Vice President Publications, EMAC