Psychology of Brands
Introduction
An SCP Boutique Conference, University of Leeds, 5-7 Jun 2024; Deadline 26 Jan
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Revisits
Posted by: Eric Yorkston
REMINDER: 2024 SCP Boutique Conference: Consumer Psychology of Brands in Leeds, UK
CALL FOR SUBMISSIONS
We invite you to submit your research to the SCP Boutique Conference on the Consumer Psychology of Brands, June 5-7, 2024, at the University of Leeds, in Leeds, UK.
Conference Chairs:
Jo禳ko Brakus, University of Leeds, UK
Sonia Monga, Georgia State University, USA
Sharon Ng, Nanyang Technological University, Singapore
Bernd Schmitt, Columbia University, USA
Location:
Leeds, West Yorkshire, United Kingdom
Interested in attending another academic event in Europe in June 2024? This conference falls conveniently between EMAC 2024 and the 蹤獲扦夥厙-Sheth Foundation Doctoral Consortium 2024. Leeds, a lively city in Northern England surrounded by picturesque Yorkshire countryside, serves as the perfect location to relax, with direct and convenient transport connections to both events.
Important Dates and Deadlines:
Submission Deadline: January 26, 2024
Notification Date: February 26, 2024
Conference Dates: June 5-7, 2024
Conference Theme and Objective:
Simply put – this conference aims to address the question: “Where are brands now?” by featuring contemporary research on the psychology of brands.
The evolution of branding is tightly intertwined with technological advancements such as data analytics, the metaverse, artificial intelligence, NFTs and others. Moreover, societal, economic, and political changes are fundamentally reshaping interactions between brands and consumers (Schmitt, 2012; Campbell & Price, 2021). Brands are supposed to be culturally sensitive; take stances on socio-political issues and be ecologically friendly and sustainable. These technological and socio-cultural forces shape marketing and brand communications and have implications for brand theory and measurement.
As a result, the conference aims to explore research questions along five themes:
* Technology of Brands
* Sustainable Brands
* Brands and Socio-political Causes
* Brand Marketing and Communications
* Brand Theory and Measurement
Submission format:
Please submit a 750-1,000 word abstract that summarizes the motivation, conceptualization, methodology, and major findings. References are not included in the word limit.
Submissions should include:
- The title of the paper
- The name and affiliation of the author(s)
- The contact information (email addresses) of all the authors.
- For multi-author papers, please underline the presenter.
- For papers co-authored with PhD students, please indicate the students with an asterisk symbol (*).
Please submit papers toleeds2024@myscp.org. Please write SCP Boutique conference submission in the subject of your email.
Full Call for Papers and the Submission Guidelines:
A conference website with comprehensive details about Leeds as a destination and its convenient transport links will be launched soon. Stay tuned for updates and follow us on social media:
If you have any questions, please reach out to leeds2024@myscp.org