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POSTING TYPE: TOCs

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Editorial preface
—Đurđana Ozretić Došen []

Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India
—Umesh Ramchandra Raut, Prafulla Arjun Pawar [] []

How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists?
—Alexander Joseph Ibnu Wibowo [] []

Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines
—Marián Čvirik, Emmanuel Dotong [] []

Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior
—Dubravka Užar, Jelena Filipović [] []

Revitalization of the Slovenian Herbal Market? A Mixed Study Approach
—Sabina Krsnik, Karmen Erjavec [] []

Measuring the Effectiveness of Online Sales by Conducting A/B Testing
—Miroslav Mandić, Iva Gregurec, Uglješa Vujović [] []

Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation
—Sigitas Urbonavicius, Karina Adomaviciute-Sakalauske [] []