J Prod Brand Man
Introduction
Journal of Product & Brand Management, 33(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
—Wolfgang J. Weitzl, Clemens Hutzinger, Udo Wagner []
Innocence versus Coolness: the influence of brand personality on consumers’ preferences
—Wenting Feng, Yuanping Xu, Lijia Wang []
How consumers define brand relationships: a prototype analysis
—Paul Schreuder, Marcel Zeelenberg, Tila M. Pronk []
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps
—Salma Habachi, Jorge Matute, Ramon Palau-Saumell []
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
—Paula RodrÃguez-Torrico, Rebeca San José Cabezudo, Sonia San-MartÃn []
A brand prominence perspective on crowdfunding success for aftermarket offerings: the role of textual and visual brand elements
—Fereshteh Zihagh, Masoud Moradi, Vishag Badrinarayanan []
Country-of-origin image and consumer brand evaluation: a meta-analytic review
—Stephen Oduro, Alessandro De Nisco, Luca Petruzzellis []
Why can’t you be all talk to get things done? Consumer acceptance of voice-assisted products
—Yazhen Xiao, Huey Yii Tan []
What drives business-to-business brands to be conscientious?
—Francisco Guzmán, Fayez Ahmad, Ross W. Johnson []
Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity
—Sann Ryu []