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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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SPECIAL ISSUE ARTICLES

Identifying determinants of refurbished apparel adoption: An attribution theory perspective
—Himanshu Sharma []

More than words: Rethinking sustainability communications through neuroscientific methods
—Marko Ćirović, Nikolaos Dimitriadis, Milan Janić, Panayiota Alevizou, Neda Jovanović Dimitriadis []

Factors limiting the application of consumer neuroscience: A systematic review
—Pooja Kansra, Sumit Oberoi, Shankar Lal Gupta, Nripendra Singh []

RESEARCH ARTICLES

What makes people hesitant from circularity: An analysis of risk, marketing mix, cost and inconvenience
—Shashi, Piera Centobelli, Roberto Cerchione, Deepika Jhamb []

SPECIAL ISSUE ARTICLES

An EEG‐based neuro‐recommendation system for improving consumer purchase experience
—Debadrita Panda, Debashis Das Chakladar, Sudhir Rana, Satyanarayana Parayitam []

Framing, risk perception and social health campaigns: A neuroscientific analysis
—Susana Fernandez-Lores, Natividad Crespo-Tejero, Ruth Fernández-Hernández, Fernando E. García-Muiña []

Exploring thematic influences on theme park visitors’ satisfaction: An empirical study on Disneyland China
—Shizhen Bai, Hao He, Chunjia Han, Mu Yang, Dingyao Yu, Xinrui Bi, Brij B. Gupta, Weijia Fan, Prabin Kumar Panigrahi [Google Scholar]

Antecedents of consumers’ online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model
—Vijayabanu Chidambaram, Nripendra P. Rana, Satyanarayana Parayitam [Google Scholar]

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z’s collaborative consumption tendency
—Murat Aktan, Önder Kethüda [Google Scholar]

Doing more with less: An integrative literature review on responsible consumption behaviour
—Priya Nangia, Sanchita Bansal, Park Thaichon []

A cross‐cultural study on online reviews and decision making: An eye‐tracking approach
—Emi Moriuchi, Naoko Moriyoshi []

Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements
—Meng-Hsien (Jenny) Lin, William Jones, Terry L. Childers []

Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions
—Shahidul Islam, Nazlida Muhamad, Md Rokonuzzaman, Pramod Iyer, Vai Shiem Leong []

Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis
—Pamela Simón Sandoval, Jesús García-Madariaga []

Gamification and neuromarketing: A unified approach for improving user experience
—Abhishek Behl, Nirma Jayawardena, Amit Shankar, Manish Gupta, Le Dang Lang []

An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy
—María De Los M. Santos -Corrada, Rafael Méndez-Tejeda, Jose A. Flecha-Ortiz, Evelyn Lopez []

RESEARCH ARTICLES

Customer experience in coffee stores: A multidisciplinary Neuromarketing approach
—Gaia Rancati, Thi Thu Thao Nguyen, Danae Fowler, Maurizio Mauri, Carsten D. Schultz []