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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Revisits

Posted by: Pantea Foroudi

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The 8^th International Conference of Marketing, Strategy & Policy Research 2024

Goa, India
27 to 29 March 2024

Deadline for the submission of extended abstracts: 25 January 2024

Website link:

Connecting the Dots

While marketing academics have been measuring complex latent variables like brand value and customer relationships using traditional research methods for many decades, with mix methods being the most popular research methods, marketing practitioners were using simple qualitative analysis or econometric modelling to evaluate the impact of their marketing spend. Onset of analytics automated evaluation of success or failure of marketing initiatives. Engaging data scientists to analyse structured, semi-structured or unstructured data for management of both frontend and backend architecture. The new way of marketing that is analytics, big data and artificial intelligence based, has enabled continuous application of integration and delivery for superior customer management more efficient.  Flexible and customised application of database functionality in real-time with versatility using a single interface has exceptionally improved productivity of marketing. This shift has encouraged social scientists to focus on constructs such as trust, intrusion, personality, identity, social enterprises, arts, heritage and responsible marketing more than before because although analytics-based intelligence can predict based on numbers and content provided, it does not have capability to conceptualise the correlations between latent variables.

While technological interventions have helped practitioners customise their marketing initiatives, its inability to creatively conceptualise new interventions and imagine connections between constructs at the cognitive level needs academic researchers to continue imagining and being creative with their investigations. To encourage marketing scholars to think beyond capabilities of a machine in the era of artificial intelligence, this conference invites marketing, strategy, technology, information systems and policy scholars to bring their abstract ideas based on rich and in-depth research based knowledge to stimulate new debates that will facilitate deductive and inductive environment to pave the way for generation of new knowledge and knowledge based skills while addressing sensitive issues related to data, privacy and security. The conference of MSP invites academics and practitioners from around the world to conceptualise and propose new ideas that will disrupt the current models of artificial intelligence being run by practitioners.  The objective of this conference will be to create a platform for debate in a natural and relaxed environment that will not only nurture both creativity and learning, but also address mental and social health issues.

Format for extended abstracts

Papers should follow the Conference style. British English is the language of the Conference and all related publications.

You may direct any enquiries to Director of the conference to:

Dr Pantea Foroudi, Pantea.Foroudi@Brunel.ac.uk