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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Calls: Journals

Posted by: Tae Hyun Baek

I am pleased to share the Call for Papers from the International Journal of Advertising (IJA), which will publish a special issue on “Evolution, Challenges, and Opportunities of AI-Generated Advertising.”

The objective of this Special Issue is to deepen our current understanding of various aspects of generative AI advertising research through diverse means such as theoretical and conceptual explorations, methodological studies, case studies, literature reviews, and participant-observation research. We encourage submissions that explore a range of aspects related to AI-generated advertising, facilitating a thorough grasp of its effects on various consumer behaviors. Potential topics for exploration include, but are not limited to:

• Mapping the strategic opportunities and potential threats of generative AI in advertising and branding practice
• Strategizing branding responses to malicious AI-generated communications
• Unpacking consumers’ emotional or cognitive responses to AI-generated advertising or advertising that contains algorithmic bias
• Identifying the impact of AI-generated advertising on creative work
• Revising or creating theoretical models for AI-enabled advertising channels (e.g., voice, metaverse) to guide omnichannel communication strategies
• Defining responsible practice for AI in advertising
• Understanding the ethical implications of generative AI in advertising and the scope for industry standards or regulations
• Exploring how AI algorithms could yield hyper-personalized or individualized targeting strategies for more effective marketing communications
• Empirically investigate the impact of synthetic manipulation (e.g., deepfakes) on consumers perceptions of persuasion and deception
• Evaluate how disclosures of AI-generated advertising impact consumer engagement, trust in advertising, brand attitudes, and purchase behavior
• Probe customer surveillance practices enabled by AI on digital communication channels (e.g., social media, voice, augmented/virtual reality)
• Analyzing the appeal of AI-generated advertising across various generational cohorts, with a focus on Generation Alpha, children, and vulnerable groups
• Expanding knowledge of cross-cultural consumer and managerial perspectives of AI-generated advertising

Submission deadline: May 1, 2024 (submissions will be open on January 10, 2024)