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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Awards

Posted by: TJ Anderson

Katherine White Wins 2024 William L. Wilkie “Marketing for a Better World” Award

The William L. Wilkie “Marketing for a Better World” Award honors marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potential to improve our world, and from whose work notable advances have ensued—in the mold of Bill Wilkie of the University of Notre Dame. The ��������� Foundation is pleased to announce Katherine (Kate) White as the 2024 recipient. Kate is the Senior Associate Dean and Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. She is a research leader in societal issues, especially those related to prosocial marketing and sustainability. Check out the full award announcement to learn more about her.

Kate will be honored at the 2024 ��������� Winter Academic Conference in St. Pete Beach, FL. Congratulations, Kate!