Qual Mar Res
Introduction
Qualitative Market Research, 27(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Advertising to Gen-Z college students with memes? A focus group study
—Christopher Vardeman []
An exploratory study on emotional consequents of visceral food pleasure
—Carmela Donato, Luigi Monsurrò []
Friend or Foe? A mixed method analysis of YouTube users’ replies to top comments of femvertising
—Huan Chen, Yang Feng []
Turning the invisible into the visible: exploring consumers’ perceptions towards sustainable water consumption
—Georgios Patsiaouras []
Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage
—Amjad H. Al-Amad, Sa’ad Ali, Hadeel B. Al-Haddad []
Global corporate reputation: a projective qualitative approach from a customer perspective
—Chebli Youness, Pierre Valette-Florence, Cynthia Assaf []
“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology frameworkâ€
—Jitpisut Bubphapant, Amélia Brandão []
Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations
—Nathalie Veg-Sala, Angy Geerts []