Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 42(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey
—Cheng Yanxia, Zhu Shijia, Xiao Yuyang []
The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector
—Nuria Sánchez-Iglesias, Jesús GarcÃa-Madariaga, Miguel Jerez []
A study on lender participation in peer to peer lending
—Kaushik Mukerjee []
Low-literate customer experience: an empirical exploration
—Anubhav A. Mishra, Megha Verma []
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis
—Abul Kalam, Chai Lee Goi, Ying Ying Tiong []
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
—Ahmed Hamdy, Jian Zhang, Riyad Eid []
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust
—Saad Saif, Hashim Zameer, Ying Wang, Qadir Ali []
Marketing intelligence and small firms’ performance: the role of entrepreneurial alertness and effectuation
—Masoud Karami, Mokter Hossain [Google Scholar]
Combination of streamers’ product description and viewers’ comments: moderating effect of streamer–viewer relationship strength
—Yuhong Peng, Jianwei Ding, Yueyan Zhang [Google Scholar]