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J Services Mar

Introduction

Journal of Services Marketing, 38(1)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Special issue: Critiques, Conflicts and Conceptualisations in Service Research

Guest editors: Joe Cronin, Duane M. Nagel

Guest editorial

Critiques and conflicts in service research: suggestions for redefining the marketing of goods and services as a business discipline
Joe Cronin, Duane M. Nagel []

Metaverse: shifting the reality of services
Mark Gleim, Heath McCullough, O.C. Ferrell, Colin Gabler []

Encouraging prolonged consumption through habit-boosting efforts: conceptualization and research agenda
Jennifer F. Taylor, Sharon E. Beatty, Katherine J. Roberto []

The turbulent future of expertise and training markets
Peter Reid Dickson []

Critical examination of academic marketing and service research’s philosophical foundation
BÃ¥rd Tronvoll, Bo Edvardsson []

Managing customer-to-customer interactions: revisiting older models for a fresh perspective
Olivier Furrer, Mikèle Landry, Chloé Baillod []

Permissibility vs. Feasibility: AI in service from a CX perspective
Michael Giebelhausen, T. Andrew Poehlman []

Services as emulation marketing: conceptualization and concerns
Christopher Lee, Lynn Kahle []

Service system resilience under resource scarcity: from vulnerability to balanced centricity
Henna M. Leino, Janet Davey, Raechel Johns []

Service mega-disruptions: a conceptual model and research agenda
Jessica Vredenburg, Sommer Kapitan, Sharon Jang []