J Promo Man
Introduction
Journal of Promotion Management, 30(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Why is Social Network Site Advertising Ineffective? Seeking Answers Using a Holistic Theoretical Framework, Multi-Platform Approach
—Pradeep Korgaonkar, Enrique Becerra & Juan Carlos Londoño [] []
Effects of Perceived Value and Customer Service on Brand Satisfaction
—Ana Sebastián-Morillas, Abel Monfort & Belén López-Vázquez [] []
Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth |
—Bettina Bifkovics, Erzsébet Malota, Luciana N. Faria & Luis F. Martinez [] []
(Over)Eating with Our Eyes: An Examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands
—Linda Dam, Anne Marie Basaran Borsai & Benjamin Burroughs [] []
Enhancing Brand Visual Identity for Addressing Digital Customers’ Pain Points: A Structural Equation Modeling Approach
—Abeer Elsayed Fayed [] []
‘Limited Time Offer’: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase
—Mansi Khetarpal & Sapna Singh [] [Google Scholar]
Destination Marketing and Domestic Tourist Satisfaction: The Intervening Effect of Customer-Based Destination Brand Equity
—Tafadzwa Matiza & Elmarie Slabbert [] []