J Mar Res
Introduction
Journal of Marketing Research, 61(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Leveraging Opportunities and Managing Risks in Marketing Research
—Rebecca W. Hamilton [] []
Words Meet Photos: When and Why Photos Increase Review Helpfulness
—Gizem Ceylan, Kristin Diehl, and Davide Proserpio [] []
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
—Kevin L. Sample, John Hulland, Julio Sevilla, and Lauren I. Labrecque [] []
Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households
—Manoj Thomas, Yu Ma, and Dinesh K. Gauri [] []
The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher
—Pengyuan Wang, Li Jiang, and Jian Yang [] []
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
—Bingxuan Guo and Dian Wang [] []
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity
—John P. Costello, Aaron M. Garvey, Frank Germann, and James E.B. Wilkie [] []
Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand
—Kyeongbin Kim and Daniel Minh McCarthy [] []
Horizontal Referrals in B2B Markets
—Mahima Hada, Arnaud De Bruyn, and Gary L. Lilien [] []
How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories
—Geoffrey Fisher and Kaitlin Woolley [] []