J Interactive Mar
Introduction
Journal of Interactive Marketing, 59(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Analyzing Purchase Decisions Using Dynamic Location Data
—Tal Shoshani, Peter Pal Zubcsek, and Shachar Reichman [] []
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment
—Anastasia Dikareva-Brugman, Jonne Y. Guyt, and Umut KonuÈ™ [] []
I Didn’t Win! An Overlooked Downside of Crowdsourcing?
—Tatiana Karpukhina, Martin Schreier, Chris Janiszewski, and Hidehiko Nishikawa [] []
The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness
—Evert de Haan [] []
Enhancing Digital Advertising with Blockchain Technology
—Valerio Stallone, Martin Wetzels, Dominik Mahr, and Michael Klaas [] []
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing
—Georgia D. Katsifaraki and Marios Theodosiou [] []