J Brand Man
Introduction
Journal of Brand Management, 31(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
—Gianluca Fiocchi, Mona Seyed Esfahani []
Revisiting experiential marketing: a Delphi study
—Andrew Davey, Billy Sung, Luke Butcher []
Leaders’ personal branding and communication on professional social media platforms: motivations, processes, and outcomes
—Dominyka Venciute, Cen April Yue, Patrick D. Thelen [Google Scholar]
Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands
—Estelle Dinh, Hans Mühlbacher, Mariaterasa Torchia []
Self-concept and brand loyalty: Insights from major life events and coping mechanisms
—Irina T. Toteva, Selen Savas-Hall, Justin R. Hall []