Intl J Adv
Introduction
International Journal of Advertising, 43(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Introduction
Introduction to the special issue on the role of sustainability in advertising
—Shelly Rathee [] []
Articles
Sustainability advertising: literature review and framework for future research
—Shelly Rathee & Tyler Milfeld [] []
Effects of green messages in advertisements: a meta-analysis
—Fuyuan Shen, Guolan Yang, Jeff Conlin & Xiaohua Wang [] []
From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework
—Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier [] []
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media
—Kyeongwon Kwon, Jaejin Lee, Cen Wang & Vaibhav Shwetangbhai Diwanji [] []
‘Mirror, mirror, on the wall. Who is the greenest of them all?’ the impact of green advertising cues on generational cohorts
—Sidharth Muralidharan, Carrie La Ferle & Osnat Roth-Cohen [] [Google Scholar]
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
—Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek [] []
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers
—Tyler Milfeld & Matthew Pittman [] []
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength
—Jun Yan, Jingjing Pan, Zhen Li & Yaping Chang [] []