Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(1)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Luxury brands and corporate social responsibility (CSR): exploring the differences between traditional and new luxury
—Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim []
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction
—Yupeng Mou, Jiao Fan, Zhihua Ding, Inayat Khan []
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between buyers and non-buyers?
—Kim-Lim Tan, Ivy S.H. Hii, Xin-Jean Lim, Caroline Y.L. Wong []
Social media marketing in the digital age: empower consumers to win big?
—Sajjaad Moedeen, Eugene Cheng-Xi Aw, Mohammad Alryalat, Garry Wei-Han Tan, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi []
The influence of event-related factors on sport fans’ purchase intention: a study of sponsored products during televised sporting events
—Jaskirat Singh Rai, Heetae Cho, Anish Yousaf, Maher N. Itani [Google Scholar]
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty
—Cong Liu, Jiahui Gao []
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
—Mohammad M. Rahman, Philip J. Rosenberger, Jin Ho Yun, Mauro Jos矇 de Oliveira, S繹ren K繹cher []
Marketing placebo effect on consumption of reduced-sugar labeled products
—Li Huang, Xi Song, Matthew Tingchi Liu []
Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
—Aida Loussaief, Julia Ying-Chao Lin, Huu Phuc Dang, Neji Bouslama, Julian Ming-Sung Cheng []
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
—Huanshu Jiang, Jiaoju Ge, Jie Yao []
Understanding golf tourists’ memorable tourism experiences emphasizing the double mediating effects and moderating effects: the case of East Asia
—Yunduk Jeong [Google Scholar]
Factors affecting users’ impulse purchases in online group buying: online consumer reviews, countdowns and self-control
—Jingjing Sun, Tingting Li, Shouqiang Sun [Google Scholar]
How broadcasters’ characteristics affect viewers’ loyalty: the role of parasocial relationships
—Wei Liu, Zongshui Wang, Ling Jian, Zhuo Sun [Google Scholar]