J Soc Mar
Introduction
Journal of Social Marketing, 14(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Editorial
Social marketing futures
—Christine Domegan []
Two-stage taxonomy for measuring success in social marketing practice
—M. Bilal Akbar, Nihar Amoncar, Erik Cateriano-Arévalo, Alison Lawson []
Why can’t we be friends? Bridging the academic/practitioner gap in social marketing
—Liz Foote, Phill Sherring, Sharyn Rundle-Thiele []
Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns
—Bingjing Mao, Nicholas Carcioppolo, Shiyun Tian, Tyler R. Harrison []
Conceptualising reflexivity within critical discourse of social marketing
—Rachael Millard, M. Bilal Akbar []
Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour
—David Micallef, Lukas Parker, Linda Brennan, Bruno Schivinski, Michaela Jackson []
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic
—Hue Trong Duong, Mor Yachin, Zachary B. Massey []