Bus Horizons
Introduction
Business Horizons, 67(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
EDITOR’S PERSPECTIVE
To write or not to write: That is the question
—Idalene F. Kesner []
FEATURE ARTICLES
Digital Davids, global Goliaths, and the Web3 sling
—Kaushik Gala []
Guidelines for sponsorship signaling within socially complex markets
—Hsin-Chen Lin, Patrick F. Bruning []
Roll up, roll up, read on! How to sell like Stephen King
—Stephen Brown []
Fear and the poverty entrepreneur: The paradox of failure and success
—Michael H. Morris, Donald F. Kuratko, Susana C. Santos, Sohab Soleimanof []
Feel the churn: Exercising talent management practices to support a climate for career mobility
—Erin E. Makarius, Alison M. Dachner, Rebecca M. Paluch, Jenn Pedde []
Fighting fake reviews: Authenticated anonymous reviews using identity verification
—Aishwarya Deep Shukla, Jie Mein Goh []
Evidence-based recommendations for recorded-meetings policies
—Stephen Carradini, Kristen Getchell, Peter Cardon, Carolin Fleischmann, Jolanta Aritz, James Stapp []
How business pivots during war: Lessons from Ukrainian companies’ responses to crisis
—Krzysztof Obłój, Roksolyana Voronovska []
On your marks, headset, go! Understanding the building blocks of metaverse realms
—Brendan James Keegan, Ian P. McCarthy, Jan Kietzmann, Ana Isabel Canhoto []