蹤獲扦夥厙

JM News – Dec 22023

Introduction

Journal of Marketing special issues, recently accepted papers, more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Revisits

Posted by: Shrihari (Hari) Sridhar

Journal of Marketing News, December 2023

Marketing Impact with Research-Driven Apps: Deadline is Jan 5, 2024

The deadline for JMs special issue on Marketing Impact with Research-Driven Apps is January 5, 2024.


JM Special Issue on Marketing in the Healthcare Sector

泭We are proud to announce the publication of a Special Issue on Marketing in the Healthcare Sector. It is clear that healthcare has been dramatically disrupted on both the demand and supply sides over the last decade and these changes are impacting the creation, provision, and consumption of health care in fundamental ways. The Special Issue includes eight articles that address many of these changes and offer novel contributions to this literature. In their editorial introducing the Special Issue, Chris Moorman and team overview these contributions and also share a research agenda highlighting how these disrupted healthcare exchanges are or are not improving health, empowering choice, and fostering competition. This link will take you a web page focused on the Special Issue, including a practitioner-focused summary of each article.

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Update on Transparency: JM Dataverse

In the spirit of consistent and gradual progress on data transparency, we are excited to announce the , which is a repository created to support Journal of Marketings .泭 On each round of invited revisions, authors will submit a replication packet to . The replication packet should contain the data, programs, and any other details sufficient to permit replication of all analyses reported or referred to in the paper.泭Access to these materials will be maintained indefinitely but will not be made public unless the authors elect to make them public. You might have noticed a recent update from Journal of Marketing Research on their JMR Dataverse. It is our aim to work collaboratively with JMR through every step of the way, to maximize learning opportunities, create synergy, and make it a homogenous experience for authors who submit their work to both 蹤獲扦夥厙 journals. As always, thank you for your unwavering commitment to the Journal of Marketing, as we take one, small, committed step at a time.


Recently Accepted Papers Forthcoming in the泭Journal of Marketing: for a full list


Ming-Hui Huang, Roland T. Rust


Qihui Chen, Yajin Wang, Ying Zhang


Jacob Goldenberg, Andreas Lanz, Daniel Shapira, Florian Stahl


Nehal Elhelaly, Sourav Ray


Laura Zimmermann, Jeeva Somasundaram, Barsha Saha


Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, Andreas Lanz


Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Robert J. Meyer


Alicia Kulczynski, Margurite Hook


Xian Gu, Xiaoxi Zhang, P. K. Kannan


Martin P. Fritze, Franziska V繹lckner, Valentyna Melnyk


Reece George, Steven DAlessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, Deirdre Tedmanson


Jason Bell, Sanghak Lee, Thomas S. Gruca


Giovanni Luca Cascio Rizzo, Francisco Javier Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, Michele Costabile


Xinyue Zhou, Xiao Yan, Yuwei Jiang

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