AMTP 2024

Introduction

Python, R and more at Association of Marketing Theory & Practice, Hilton Head, SC, 13-16 Mar 2024; Deadline now 30 Dec

POSTING TYPE: Revisits

Posted by: Tulay Girard

Thesubmission deadline has been extended toDecember 30, 2023for the2024 AMTPconference(in-personorvia Zoom), which will be held in Hilton Head Island, SC during March 13-16, 2024.

Please visit:to access the , submission site for papers/extended abstracts/panel proposals/case studies and/or student papers, and additional information about the conference.

We are thrilled to be able to host in-person workshop,“:How to construct/test gestalt case-outcome models in marketing theoryand practice” byDr. Arch Woodsideon Thursday afternoon (3/14). Participants learn how to calibrate data, compute fuzzy gestalt statements and report XY plots of fuzzy statements, and shift from constructing/testing symmetric, variable, relationship models and using NHST to constructing/testing asymmetric, case, outcome models and reportodds ratios in findings.

We are also offering a 3-hour virtual workshop, for beginners by Dr. Hongjun Ye on Friday afternoon (3/15) for both conference attendees and general public.

As another highlight of the conference,we will host the practitionerkeynote speakersession withGreg Parker, the founder and CEO of Parker’s convenience stores with over 1,300 employees and close to 80 stores in Georgia and South Carolina.

As always, the “Best Ball Captain’s Choice Golf Tournament” will be on Thursday afternoon for those who want to shake the winter’s rust off their golf game.

AMTP offers a great environment for the presentation of creative ideas in the marketing field and for doctoral students to network. When you attend you will find supportive and interested colleagues that are willing to share their experiences and ideas to help enrich your research.

The open-access and no-charge(ISSN: 2151-3236) is affiliated with AMTP and publishes two issues a year.JAMT is indexed in Cabell’s Journalytics, Sherpa Romeo, CrossRef, and Google Scholar, and listed in WorldCAT and CLOCKSS.We are currently inviting high quality manuscript submissions for JAMT’s Spring issue. Please visitto access the back issues and/or submit your paper.